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Materials Available to Support Recruitment Activities |
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A New Look for Commissioned Corps of the U.S. Public Health Service (Corps)
Recruitment Materials |
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As you may be aware, several years ago the Corps engaged the services of a communications
contractor to develop a new ‘look’ for the Corps’ recruitment materials. Through
this contract, a suite of materials was created that serve a variety of purposes
and that complement one another to create a new ‘brand identity.’ The new brand
debuted with the launch of the revamped Web site last spring at
www.usphs.gov. The
brand includes a new recruitment campaign logo that features the tagline ‘America’s
Health Responders,’ which is based on extensive audience research conducted with
potential recruits. This logo does not replace the Department of Health and Human
Services logo or the Public Health Service seal. |
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Presenting a Unified Image |
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Corps officers are encouraged to use the new materials whenever possible to ensure
we present a cohesive, consistent image to the outside world, including our future
officers. The materials include a recruitment PowerPoint presentation, category-specific
fact sheets and/or flyers, and posters for the following professions: Physician,
Nurse, Dentist, Pharmacist, Mental Health, Scientist, Engineer, Veterinarian, Public
Health (multi-category), and Student Opportunities.
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Check out the new materials and start using them. Additional materials will be added
as they are finalized, so please check back frequently.
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